Logo Design | Understanding Branding
Logo Design & Branding
DOART is a firm believer that in order to create a successful brand, comprising first and foremost a compelling logo design (visual identity mark) for your business, we need to develop a fundamental understanding of what makes you and your business different.
we ask detailed questions about your business and its goals , who is your target audience, what main benefits your business provides and who your main competitors are.We then use the answers to these questions to develop a logo design for your business that closely informs the development of a range of peripheral creative solutions.
A logo design is the corporate identity and brand of a business wrapped into one identifiable mark. This visual image is then used to build on the company brand.
Branding is about creating an individual identity; it’s about defining who you are as a company. Defining and creating your brand starts with defining your vision, your values, your mission and your goals. It starts with establishing why you chose to get into this business and what sets you apart. Then crafting a business plan and developing a company culture based on all of the above.
Once you are clear on your brand message and strategy ie how you want your company to be perceived by the public; then creation of your visuals can begin. First up being your Corporate ID / Logo design, followed by branding solutions across all product packaging, promotional and marketing material in print and online.
Thus becoming your branded image and audience perception.
Remember that your brand is built from public perception of your business over time, so understanding who you are as a business entity from the start creates for a smoother design process and a successful branding exercise.
We offer Logo Design Packages and Branding solutions. Please inquire for further details.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumers decision to choose one product or service over another.~ Seth Godin